Interactive Art Director and Designer
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Kristallen

Sweden's version of The Emmys needed an updated visual identity along with a new site to promote the gala and sell tickets. 

 The old site was anonymous and dark, and didn't convey any of the values connected to the brand; prestige, gala and festivity. 

The old site was anonymous and dark, and didn't convey any of the values connected to the brand; prestige, gala and festivity. 

 The new startpage is optimised for conversion and ticket sales, but it also does a good job presenting the nominees and winners.

The new startpage is optimised for conversion and ticket sales, but it also does a good job presenting the nominees and winners.

 Before / After

Before / After

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